Research Seminar – “We” Have A Memory Cloud: How Social Sharing Affects Consumer Memories

Dr Li Huang, the Visiting Professor of Department of Marketing, conducted a public seminar on “‘We’ Have A Memory Cloud: How Social Sharing Affects Consumer Memories” on 2 August. Dr Huang discussed one of her recent research which explored whether sharing consumption experiences with others enhances or decreases one’s memory for that experience. The study shows that a number of factors such as the type of event shared and who the event is shared with, may affect the relationship between social sharing and memory.