2017/18 Marketing Seminar 1

Department of Marketing organized a research seminar on 10 January 2018. Colleagues of the Department shared with audiences their latest research projects. Six contemporary marketing topics were discussed, including

Dr Fanny Chan: The Role of Humour in Product Placement
Dr Morgan Yang: Does Voluntary Association Activity Reduce Employment Discrimination against Immigrants? Evidence from 38 Countries
Dr Haksin Chan: Motivating Reward Pursuit with Strategic Communication
Dr Dongmei Li: Does Multicultural Experience Lead to Boycott Counterfeit Consumption? The Moderating Role of Cultural Identification
Dr Felix Tang: Modelling High-risk Pharmaceuticals and Dietary Supplements Consumption Behaviour
Dr Lawrence Lo: Re-examining the Conceptual Frameworks of Conspicuous Consumption

The audience raised many interesting questions and interacted actively with the presenters throughout the seminar.