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  • 2017/18 Marketing Seminar 1

    Department of Marketing organized a research seminar on 10 January 2018. Colleagues of the Department shared with audiences their latest research projects. Six contemporary marketing topics were discussed, including

    Dr Fanny Chan: The Role of Humour in Product Placement
    Dr Morgan Yang: Does Voluntary Association Activity Reduce Employment Discrimination against Immigrants? Evidence from 38 Countries
    Dr Haksin Chan: Motivating Reward Pursuit with Strategic Communication
    Dr Dongmei Li: Does Multicultural Experience Lead to Boycott Counterfeit Consumption? The Moderating Role of Cultural Identification
    Dr Felix Tang: Modelling High-risk Pharmaceuticals and Dietary Supplements Consumption Behaviour
    Dr Lawrence Lo: Re-examining the Conceptual Frameworks of Conspicuous Consumption

    The audience raised many interesting questions and interacted actively with the presenters throughout the seminar.

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    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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