• The CEO Talk organized by the Department of Marketing on 28 September 2022 featured Ms Winnie LEE, co-founder and CEO of Spread-it and Mr Thomas WONG, founder of People On Board.  The speakers shared not only their experience in starting their own businesses but also their insights on the marketing of their products and services outside of Hong Kong.  The event attracted the attendance of over 100 teachers and students with some very interactive Q&A discussion on issues related to influencer marketing, social enterprises and the journey of a start-up entrepreneur.… Read more...
    In the academic year 2021/22, despite the pandemic, our members have been dedicated to their research work and shared their research findings at international conferences and workshops, including Conferences Dr Haksin CHAN, Dr Kevin ZENG and Dr Morgan YANG: “Managing buyer-generated reviews on multi-sided platforms: A co-creation perspective,” Australian & New Zealand Marketing Academy (ANZMAC) Conference [Virtual]. Dr Fanny CHAN: “The role of visual-spatial properties in Chinese brand name recognition and perception,” International Conference on Management, Economics and Finance (ICMEF) at Zurich, Switzerland, July 2022. Dr Man Lai CHEUNG: “Understanding individual participation in NGOs’ time banking,” Australian & New Zealand… Read more...
    Hong Kong’s Action on Salt and Sugar Reduction (HKASSR) was a one-year project carried out by the Department of Marketing, commissioned by the former Food and Health Bureau (presently the Environment and Ecology Bureau, EEB). To review the project’s achievements and recognize our students’ efforts and contribution, a Student Ambassador Recognition Ceremony was held on 24 August, with three EEB officials invited as award-presenting guests.    Targeting at the young generations, the HKASSR aims at nurturing a healthy diet culture of less-salt-and-sugar (LSS), which is the key to the prevention of chronic diseases. Acting as LSS Ambassadors, our students introduced LSS food and… Read more...
    A CEO Talk entitled “Marketing Communications and Creative Entrepreneurial Opportunities” was held on 1 December 2020, featuring three digital marketing experts— Founder of CheckCheckCin (Ms. Cinci Leung), Senior Vice President of Warner Music Asia (Mr. Darren Ho), and CEO & Founder of OilDiva and Oilbook (Ms. Fiona Lui). The speakers shared their extensive experience in managing prominent brands like Warner Music and their entrepreneurial journeys in successfully establishing brands like CheckCheckCin and OilDiva. Despite the talk being conducted online due to the pandemic, students displayed great enthusiasm and posed thought-provoking questions during the Q&A session. This event provided students with valuable industry… Read more...


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
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