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    • Marketing Communications Effectiveness: The Role of Experiential Technology and Artificial intelligence On August 30, 2024, we coorganised an interesting seminar titled “Marketing Communications Effectiveness: The Role of Experiential Technology and Artificial Intelligence.” The event featured a distinguished panel consisting of Mr. Arthur Chan, Vice Chairman of Interactive Advertising Bureau Hong Kong (IABHK), and Prof. John Ford, Professor of Marketing and International Business at Old Dominion University, USA. They shared their expertise on how experiential technology and artificial intelligence can elevate marketing communications. The seminar drew a diverse audience of 100 onsite and online participants, including students, faculty members, and industry… Read more...
    On 21 March 2024, Mr. Joe YAU, the CEO and CTO of OpenRice, Hong Kong’s largest restaurant guide and food review search engine, delivered a talk on OpenRice’s business model and the recent digital transformation in the Food and Beverage industry with our students. The presentation attracted over 80 attendees and guests were thrilled to have the opportunity to hear his expertise on this topic.  … Read more...
    The Department of Marketing and PARKnSHOP co-organised an Idea Co-creation Programme which encouraged students to use their creativity and apply the knowledge learnt in the classroom to real-world scenarios. About 30 students in seven teams participated in the competition on 22 February 2024. After attending a workshop to learn about the branding concept of PARKnSHOP’s new mascots, students had less than two hours to come up with campaign ideas, then presented their new brand identity strategies to a judging panel consisting of representatives from HSUHK and PARKnSHOP management. HSUHK students’ performance was highly recognized and internship opportunities in PARKnSHOP’s Marketing… Read more...
    On 1 February 2024, the Department of Marketing hosted a group of 100 form five students from the Tsang Pik Shan (Sung Lan) Secondary School for a half-day visit. The TPSSS students were given a tour of the campus accompanied by student ambassadors, to experience a taste of University-life and learn about the MKT Programme. During the visit, the students were highly engaged and successfully completed a photo-taking mission while actively participating in a Q&A game.  … Read more...
    Gabriella, an international exchange student from Switzerland studying at the Hang Seng University of Hong Kong, had the opportunity to support Bigelius, a Swedish skincare brand, at the Cosmoprof Asia expo.  At this prestigious event, she gained hands-on experience in all aspects of the expo preparation, including booth setup, interaction with visitors, product promotion and customer services. Not only did she acquire practical experiences from industry professionals on recruiting partners, negotiating and connecting with customers, but also earned first-hand exposure to the importance of global marketing in building a successful brand.    As a token of appreciation, she and her teammates… Read more...
    Alumni Mentorship Programme 22/23 concluded at a closing ceremony held on 10th November 2023. A celebration dinner was arranged where mentors and mentees had a great time mingling with each other. During the event, alumni Jimmy Man, Marketing Manager of Tencent, and Jay Lam, Director of Neuron Sport, delivered a sharing to our students, providing valuable insights about the marketing industry.  … Read more...
    A talk on colour analysis and image building was held on 2nd November 2023. The esteemed guest speaker, Ms. Antonia Yeung, Associate Vice-President (Development and Campus Services) of HSUHK, is not only an accomplished professional in her field but also a certified image consultant. During the event, students eagerly participated in a personal palette selection activity and engaged in lively interactions with their peers. Ms. Yeung personally guided different groups and provided styling and accessorizing tips. The event was informative and enjoyable as students gained relevant knowledge and had a great time exploring the world of colour analysis and image… Read more...
    On 4 October 2023, close to 100 students and staff attended a seminar on the topic of Diversity Equity and Inclusion. The event provided attendees with real life examples and practical applications from L’Oreal Group and Jardine Aviation Services Group.  Both companies invited students to consider their internship opportunities.  This seminar is a collaboration between the Department of Marketing and The Centre for Teaching and Learning (CTL).… Read more...
    A group of BBA-MKT students attended the prestigious “HKMA/ViuTV & Now TV Awards for Marketing Excellence 2023” award seminar on September 5, 2023. This event proved to be an invaluable experience, providing the students with practical and useful insights into the marketing industry. Throughout the seminar, the students had the opportunity to learn from renowned industry experts and professionals. They were exposed to various case studies, success stories, and practical examples, enabling them to witness how marketing strategies are applied in real-world scenarios.… Read more...

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    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
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