Research Seminar Series - Department of Marketing | » The Hang Seng University of Hong Kong

Fri Dec 14

Research Seminar on “Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension”

December 14, 2018
Written by Benjamin Yau
Published in Research Seminar Series, Research Seminar Series - Department of Marketing

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Wed Jul 11

Marketing Lecture Series

July 11, 2018
Written by Benjamin Yau
Published in Research Seminar Series, Research Seminar Series - Department of Marketing

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Thu Mar 22

Marketing Research Seminar Series

March 22, 2018
Written by Benjamin Yau
Published in Research Seminar Series, Research Seminar Series - Department of Marketing

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Thu Mar 8

Managing Pre-consumption and Consumption Touchpoints to Enhance Brand Experience for Greater Brand Equity

March 8, 2018
Written by Benjamin Yau
Published in Research Seminar Series, Research Seminar Series - Department of Marketing

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Wed Jan 10

Marketing Lecture Series

January 10, 2018
Written by Benjamin Yau
Published in Research Seminar Series, Research Seminar Series - Department of Marketing

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